Efficient data management for the WALSER online store
A complex customer structure and a broad product range require a smart data solution in order to offer customers a user-friendly and targeted product search in the online store. With a central platform and automated processes, WALSER has implemented an innovative solution that ensures both up-to-date product information and easy navigation for end customers.
By merging all product and Tecdoc data in the crossbase PIM system, correlations can be created automatically, which offer the customer decisive added value when selecting products.
Jasmin Kühne
Graphics / E-Media Team, WALSER GmbH
Initial situation
The diversity of the customer structure, consisting of stationary retailers, large retail chains and private end customers in the online store, places high demands on data maintenance. In addition to over 4,000 articles, vehicle data for more than 40,000 models must also be kept up to date at all times. In order to meet these challenges, a central and efficient data management system was required.
Procedure
With crossbase, WALSER has established a platform that regularly imports product data from the ERP system proALPHA. This data is supplemented with technical features, CAD information and cross-selling relationships. Tecdoc data - a manufacturer-independent standard format for classifying and describing vehicles and their spare parts - is specially prepared for the PIM system in order to adapt the article data to the vehicle structure. A rule-based configurator automates the assignment of articles to vehicle models and creates the basis for use in third-party systems, such as the online store product finder. This enables customers to find the right items for their vehicle quickly and easily.
Result
Thanks to the central platform and automated processes, all data is always up-to-date and coordinated. Customers benefit from an intuitive product search, while internal processes are made more efficient. The online store offers an optimal combination of user-friendliness and technical precision.
Advantages
- Up-to-date: Daily data updates ensure that the product base is always up to date.
- Efficiency: Automated processes significantly reduce manual effort.
- Customer experience: Simple vehicle and product search increases satisfaction.
- Flexibility: Platform-independent use of data enables a wide range of applications.
- Reliability: Standardized data maintenance minimizes errors and ensures smooth processes.
About WALSER
WALSER GmbH, based in Hohenems, Austria, has been manufacturing and selling products in the fields of automotive equipment, safety & comfort as well as sport and leisure for over 40 years. Numerous patents in these areas and a focus on process development in the business areas of research and development as well as digitalization are driving the company's expansion and contemporary development at a rapid pace.
Find out more about how WALSER uses the opportunities offered by crossbase:
