Online product configurator at asecos
The new online product configurator from asecos has been fundamentally revised to impress with a modern, responsive layout and extended configuration options. Optimized for all end devices and equipped with full integration into the crossbase PIM system, the configurator sets new standards in user-friendliness and functionality.
The complete integration into the existing PIM system of crossbase, a modern easy-to-use layout as well as various possibilities for the individual extension of the range of functions were the main focus of the new development and finally the reasons for the selection of crossbase.
Sven Sievers
Head of Product Management & Marketing, asecos GmbH
Initial situation
The aim of revising the configurator was to create a modern and user-friendly tool that is seamlessly integrated into the crossbase PIM system. Special requirements included support for international markets, simple content maintenance and the ability to expand the range of functions.
Procedure
To begin with, the user selects the desired language and country, whereby an automatic preselection via geo-location is possible. Articles can then be found directly using the article search with auto-complete function or filtered using technical properties. Filter options such as checkboxes, selection lists and sliders are available and are supported by explanatory tooltips.
During configuration, a clear filter bar offers the option of checking or resetting selected filters at any time. The results are automatically displayed in an appealing tile view, which can be flexibly controlled by showing or hiding the filter bar or by adjusting the number of pages.
In addition to product images and technical data, configuration and delivery information is also provided on the product detail pages. This is supplemented by links to accessories and alternative items as well as downloads of documents and CAD drawings, which are also available as a bundled ZIP file.
Specialist dealers can link directly to the configurator via a specific ID so that customer inquiries are forwarded to them directly. Alternatively, the checkout enables the manual selection of a specialist retail partner. The inquiry process is completed with a confirmation email listing the items.
Filters and product data can be adapted in the PIM system without programming knowledge to maintain and expand the content. Functions such as drag & drop make it easy to manage filter options, groupings and explanatory tooltips.
Result
The configurator offers an optimized display for five languages and 14 country ranges. Thanks to full integration into the crossbase PIM system, all product information is always up-to-date and the entire translation and maintenance process is efficiently supported. For external access, the website is hosted on a highly available system, which guarantees availability.
Advantages
- Flexibility: Precise filter options and numerous display options ensure individual customizability.
- User-friendliness: Intuitive control, modern display and optimized overview of results.
- Efficiency: Comprehensive product information with bundled download options make selection easier.
- Seamless integration: The crossbase PIM system always provides up-to-date data without additional interfaces.
- International use: Support for multiple languages and country assortments for global use.
About asecos
The name asecos stands for safety and environmental protection in the handling and storage of hazardous substances and flammable liquids. The Gründau-based company's product range extends from safety cabinets, extraction systems and tank systems to hazardous substance handling. With its own national subsidiaries in the Netherlands, France, Spain and England, area sales managers in other core markets such as Europe, Asia and North America, as well as a global sales network of specialist dealers and partners, asecos ensures proximity to the market.
Find out more about how asecos uses the opportunities offered by crossbase:
