Meusburger creates extensive catalog with crossbase

Meusburger, a leading international manufacturer of high-quality products for tool, mold and machine construction, has created a comprehensive 1,038-page product catalog in collaboration with crossbase. This catalog offers customers a detailed overview of the extensive product range and serves as a valuable reference work.

The automated production of the catalog saves a lot of time. This concerns above all the creation and placement of the extensive tables and the variable handling of the language mixer.

Klaus Nußbaumer
B. Sc. product communication, Meusburger Georg GmbH & Co KG

Initial situation

Meusburger was faced with the challenge of creating a comprehensive product catalog that met the highest standards in terms of both content and design. The aim was to guarantee efficient production and ensure data consistency across different media.

Procedure

By using the PIM and cross-media solution from crossbase, Meusburger was able to create the catalog efficiently. Centralized data maintenance made it possible to keep product information consistent and prepare it for various output media. Automated processes supported the creation of the extensive print catalog.

The result

The resulting catalog comprises 1,038 pages and offers customers a comprehensive overview of Meusburger's product range. Thanks to central data maintenance and automated processes, the production of the catalog was efficient.

Advantages

• Efficient catalog production: Automated processes reduced manual effort.
• Consistent product information: Centralized data maintenance ensures uniformity across all media.
• Comprehensive reference work: The catalog serves customers as a comprehensive source of information.
• Flexibility for future publications: The solution used makes it easy to adapt and update content.
• Improved customer communication: Customers can be informed in a targeted manner thanks to the detailed catalog.