Mastering time to market: how to overcome typical hurdles in marketing

21.01.2025 | Jean-René Thies

Efficient processes are essential for modern marketing departments when it comes to bringing products to market quickly and successfully. However, the process is often slowed down by recurring challenges: faulty communication, scarce resources and inefficient workflows. This is where a Product Information Management (PIM) system comes in - as a central solution that brings order to the processes.

Communication: the basis for efficient work

In many companies there is a confusion of data. Marketing, sales and product development work with different data sets, which leads to misunderstandings and delays. A central database provides a remedy: with a PIM system, everyone involved has access to the same, always up-to-date information. This not only improves the flow of information, but also reduces coordination efforts. Decisions can be made faster and more precisely as everyone has access to reliable data.

Resource bottlenecks: routine tasks eat up time

Marketing teams are often overloaded - especially when time-consuming routine tasks such as maintaining Excel spreadsheets or manually compiling product information dominate everyday life.
A PIM system can automate these processes. It uses text modules, organizes translations and applies inheritance logic to product groups. This reduces the workload considerably. The time gained is then available for strategic planning and creative projects - the real drivers of innovation and growth.

Delays in the creation of communication materials

The production of multilingual product catalogs, brochures and flyers is often a lengthy process. Data has to be collected, checked and prepared for layout - including correction loops.
With a PIM system, standardized layouts and automated workflows can be used. Sources of error are minimized and production is significantly accelerated. Deadlines can be met without stress, while the quality of the materials remains consistently high.

Ensure consistency across all channels

Today's customers expect consistent product information - regardless of whether they are searching on a website, in an online store or on a marketplace. However, manually maintaining these channels is time-consuming and carries the risk of inconsistencies.
A PIM system ensures that data is managed centrally and automatically synchronized across all channels. Changes are only entered once and applied everywhere. This guarantees a professional and consistent appearance that impresses customers.

Strengthen sales through better data

Sales needs up-to-date and complete information at all times in order to provide customers with expert advice. Variant comparisons, detailed product features and fast quotation generation are essential here.

A PIM system offers user-friendly search and comparison functions as well as a clear presentation of product data. This makes sales more efficient and allows them to focus on the essentials: the customer.

Conclusion: Reach your goal faster and better with PIM

A PIM system is more than just a tool - it is a strategic solution that addresses typical marketing problems. It improves internal communication, automates routine tasks, speeds up the creation of marketing materials and ensures a consistent digital presence. At the same time, it strengthens sales through precise and up-to-date data. The result? Fewer frictional losses, more time for strategic projects and a significantly shorter time to market. This allows you to remain competitive and master the "time to market" process with confidence.