KTM and crossbase:
A change that was worth it
"Thanks to the flexible implementation of the configurator solution with crossbase, we were able to make the best possible use of synergies and avoid duplicate data storage. The existing XML interface also made it possible to export the configurator data, which significantly shortened our development time."
Gernot Leitner
Team Leader Master Data Management, KTM AG
KTM AG, based in Mattighofen, produces and develops off-road and street motorcycles suitable for racing. The products are sold to more than 2,300 independent dealers and importers in over 35 sales companies worldwide. The AG holds shares in the sales companies KTM Sportmotorcycle GmbH, Husqvarna Motorcycles GmbH, WP Suspension GmbH and GASGAS Motorcycles GmbH.
KTM AG
Contact:
Gernot Leitner
Team Leader Master Data Management
Phone: +43 7742 6000-4354
gernot.leitner@ktm.com
An individual PIM and cross-media solution was implemented for KTM based on the standard crossbase.pim software. The starting point was the data migration from an existing product database and the ongoing connection to the ERP system. This connection was used to import all sales items with the existing product data into the PIM system.
The products are created in the ERP system, transferred to the PIM system and then enriched with extensive product features (motorcycle chassis and engine, PowerParts and PowerWear features), product relationships (accessories, sets, spare and assembly parts), images, documents and texts and mapped in the various market and media-specific product views. This includes various web interfaces in API with DElta services and extensive content in country-specific characteristics.
The formula-based calculation of attributes, e.g. for imperial values and concatenation of texts (including composite dimensions), as well as text generation, which generates multilingual texts from features and reusable text modules, e.g. the description text or the model name, are extremely useful.