Max Frank and crossbase:
Reaching the goal on time
"We wanted to achieve a result quickly and prepared the implementation well. In collaboration with crossbase, we formulated our expectations, implemented the solution and achieved the desired goal on time."
Julia Multhammer
Marketing Officer, Max Frank GmbH and Co. KG
Max Frank GmbH und Co. KG

Contact:
Julia Multhammer
Marketing Officer
Phone: +49 9427 189-412
MAX FRANK benefited from the modular structure of the crossbase solution and was therefore able to implement an optimal solution quickly. The initial focus was on printing. A gradual expansion to other areas and crossbase modules is already planned. The production of the 200+ page price list utilizes many advantages of the crossbase solution:
The automation of many functions simplifies the creation of complex tables and ensures significant time savings. Both table page sections with flow frames and wrapping tables as well as matrix tables with multiplied price list variant articles can be produced. Sophisticated editorial page spreads with text and images can also be created automatically.
PDF bookmarks are created via the headings and sub-headings. The table of contents with cross-references makes it possible to go directly to the product in the PDF via the page numbers. Cross-references are also taken into account in the body text.
The use of the crossbase.trans module makes it easy to determine translation requirements and offers various options for integrating a translation agency. The price list, which was previously published in German for Germany, Austria and Switzerland, is to be translated with crossbase and will also be produced in other languages in the future.