HOPPE produces data sheets with crossbase and Word
With the introduction of the crossbase Office module, HOPPE employees can now use product-related information that was previously used for catalogs and websites for other purposes, such as the creation of sales materials. This opens up the versatile use of multilingual, country-specific data sheets.
crossbase.office offers us the possibility to generate professionally designed data sheets from our master data - automated and uncomplicated. What was previously only possible with great manual effort can now be done with just a few clicks. The uncomplicated cooperation with the crossbase team is particularly noteworthy: Our requirements were implemented in the shortest possible time.
Karim Rufinatscha
Publicity, HOPPE AG
Initial situation
HOPPE manages over 35,000 articles including master data, prices and marketing-relevant information centrally in the crossbase database. This data is used for online catalogs in various languages and countries as well as for fully automated printed catalogs. The aim now is to extend the use of this product information to other areas, such as sales.
Procedure
Application: Products can be selected using a full text search, entering the article number or a guided search via the product hierarchy.
Layout technology: The data sheets are based on predefined Word templates that allow even sophisticated layout variants through page and table layouts.
Production technology: Data sheets are generated either ad hoc after product selection or en masse in a batch process. Parameters such as language and product range are defined. The finished data sheets can be downloaded directly from the crossbase database or made available on the website.
Result
The multilingual data sheets contain all essential information, including product names, technical data, photos, drawings, descriptions and symbol references for certificates or special product properties.
In addition, the printed catalog of over 1,000 pages is created automatically using crossbase and Adobe InDesign. The entire production process, from the smooth pagination of the table blocks to the print-ready PDF, takes just a few working days. Layout corrections are saved directly in the database and are available for future projects.
Advantages
- Central data source: Standardized data maintenance and availability for all media.
- Efficient creation: Automated generation of data sheets and catalogs saves time.
- Flexible use: Multilingual data sheets for sales and marketing.
- Professional layout: Sophisticated layouts with Word templates and InDesign.
- Fast production: Reduced effort for catalogs and data sheets.
Solution details
About HOPPE
HOPPE AG, the European market leader for hardware systems made of aluminum, stainless steel, plastic and brass, employs over 2,600 people in 7 plants in Europe and the USA. The head office is located in Müstair, Switzerland. HOPPE relies on the fully integrated solution from crossbase to manage product information, media assets, catalog production and data provision.
Find out more about how HOPPE uses the possibilities offered by crossbase:
